Hair Care Product Testing

At Orivida Research, we provide hair care testing services to help cosmetic and personal care brands evaluate product performance and substantiate marketing claims. From laboratory-based hair tress testing to human clinical studies and consumer perception evaluations, our testing services support shampoos, conditioners, hair masks, styling products, scalp treatments, and complete hair care regimens.

Hair Tress Testing

Hair tress testing evaluates how hair care formulations affect the physical and cosmetic properties of hair under controlled laboratory conditions. Studies can be customized to assess product performance using standardized hair samples and testing methods.

Depending on the study design and results, testing can support claims such as:

  • Reduces Hair Breakage

  • Reduces Frizz

  • Heat Protectant

  • Improves Hair Smoothness

  • Improves Color Retention

  • Improves Ease of Combing and Detangling

  • Improves Hair Strength

Hair and Scalp Clinical Studies

Hair and scalp clinical studies evaluate the performance of hair care products under normal conditions of use. Studies can incorporate standardized clinical photography to document visible changes in hair and scalp appearance over a defined period.

These studies can be designed to evaluate individual products or complete hair care regimens, with assessments conducted at baseline and scheduled follow-up visits.

Depending on the study design and results, potential claims include:

  • Hair Appears Fuller and Thicker

  • Reduces Shading

  • Improves the Appearance of Scalp Dryness

  • Visibly Reduces Scalp Flaking

Hair Care Consumer Perception Studies

Consumer perception studies evaluate how participants experience hair care products during normal use. Through structured questionnaires, brands can gather feedback on product performance, sensory characteristics, and overall satisfaction.

Studies can assess consumer perceptions of hair softness, shine, manageability, frizz control, and appearance.

Depending on participant responses, potential claims include:

  • 90% Agreed Their Hair Felt Softer

  • 85% Reported Improved Hair Manageability

  • 9 Out of 10 Participants Said Their Hair Looked Healthier

  • Consumers Reported Smoother, More Manageable Hair