Cosmetic Claims Substantiation Testing

At Orivida Research, we help cosmetic and personal care brands substantiate product performance and efficacy claims through clinical studies, instrumental measurements, and consumer perception testing. Our studies are customized to evaluate product benefits and provide supporting data for marketing claims.

Clinical Efficacy Testing

Clinical efficacy studies use objective measurements and expert evaluations to assess how cosmetic products perform. Depending on the product and intended claims, studies can evaluate skin hydration, Transepidermal water loss (TEWL), skin elasticity, firmness, fine lines, wrinkles, and other skin characteristics.

Potential claims include:

  • Clinically Proven to Improve Skin Hydration

  • Improves Skin Firmness and Elasticity

  • Reduces the Appearance of Fine Lines and Wrinkles

  • Helps Improve Skin Barrier Function

Consumer Perception Testing

Consumer perception studies evaluate how participants perceive a cosmetic product's performance, appearance, feel, and overall effectiveness during normal use. Through structured questionnaires, brands can gather consumer feedback to support marketing claims.

Potential claims include:

  • 90% of Participants Agreed Their Skin Felt Softer

  • 85% Reported Their Skin Looked Smoother

  • 9 Out of 10 Participants Said Their Skin Felt More Hydrated

  • Consumer Tested

Instrumental Testing

Instrumental testing uses specialized equipment to measure changes in skin characteristics before and after product use. Depending on the study objectives, measurements may include skin hydration with a Corneometer, Transepidermal water loss with a Tewameter, skin elasticity with a Cutometer, and skin color with a colorimeter.

Potential claims include:

  • Increases Skin Hydration

  • Improves Skin Elasticity

  • Reduces Transepidermal Water Loss

  • Improves the Appearance of Skin Redness

Expert Grading and Clinical Photography

Expert grading and standardized clinical photography help evaluate visible changes in skin appearance throughout a study. These methods can assess characteristics such as fine lines, wrinkles, skin texture, redness, and overall skin appearance.

Potential claims include:

  • Visibly Reduces the Appearance of Fine Lines

  • Improves the Appearance of Skin Texture

  • Reduces the Appearance of Redness

  • Visibly Improves Skin Smoothness